But creating a structured map by yourself can be very time consuming. The importance of mapping the digital customer journey is therefore unmatchable for retaining a client. It is used to track the path of the customers from the stage of awareness to purchase detailing the interactions they have with the company through online pathways (social media, website, forums, blogs, etc). And this is where a digital customer journey map comes into play. Thus, understanding the needs and expectations of the customers who scroll through your website is crucial. The new age media makes it easier for your customer to move to the next brand and business if they get anything that is less than perfect. So will you adopt the old and trodden methods of reeling in your customers? Will you ever go back to your old convenience store again? Definitely not!Īnalyzing the digital journey of your customer provides you with similar ease and comfort. Picture it: You discover a new supermarket and find everything you need without searching every nook and cranny.
